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~ My journey & joy through CAL & AFG adventures ~

CAL – Item # P-90 – The Best of Public Outreach

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p-90-previousWHAT I LEARNED: 1. The guest for my next “CAL Chat” podcast episode (#7) chose this booklet, “The Best of Public Outreach” (item # P-90), as his favorite outreach piece.  I’ll be posting that episode soon at www.calchat.libsyn.com, but wanted to get my review in this blog first.  This hardcopy booklet was originally printed in 2000 & it came in a folder with pockets.  It was subtitled: “A ‘How to Workbook’ for Public Outreach Service Activities” & was a huge success.  So much so that, per page 72 of the 2000 World Service Conference Summary (item # P-46), it made 3 other outreach kits obsolete: Interim PI, Institutions, & CPC kits (item #’s K-3, K-S, K-15) so the World Service Office discontinued them.  Then, in 2012, the booklet became available on-line only.  It can be found at the Members’ website: www.al-anon.org/members/pdf/bestofpublicoutreach.pdf.  It still says it was last updated in March of 2012, but certain parts of it have actually been updated very recently such as the new 2017 “Al-Anon Faces Alcoholism” outreach magazine (on page 18) & the road sign posters available with different backgrounds (on page 26).

p-90-new2. I’m glad they updated the booklet!  The newer version seems more comprehensive, less gender-specific, & references current media avenues.  For instance, there is less emphasis on mailing items, using the phone book & fax machines, plus it doesn’t mention leaving literature in “canteens” or suggest outreach meetings that sound more like Tupperware parties with the recommendation to plan ahead & make “arrangements for a babysitter” (page 10).  (I guess that’s good for a glimpse of how Al-Anon used to be.)  I also learned that because the “Al-Anon Faces Alcoholism” outreach magazines didn’t start up until 2007, copies of The Forum magazine were given out instead!

3. I’m familiar with Al-Anon as a fellowship, but this service tool talks about Al-Anon as a resource.  It stresses the importance of outreach projects mainly to professionals to improve Al-Anon’s name recognition & credibility, but it also has plenty of ideas for simpler outreach ideas to non-professionals.  One idea I liked, that was a small thing, is from page 19: “March 4th – ‘Leave Al-Anon literature’ on Lois W.’s birthday.”  I’ve already marked it on my calendar to make sure I do some type of outreach on that particular day.  Because doing public outreach service doesn’t have to be a big undertaking it’s just planting a seed.

4. And almost last, but not least, it talked about the public service announcements that are available to watch on the main Al-Anon site.  They’re at: www.al-anon.org/media-files.  There are 2 versions for TV, each 30 seconds long & they were interesting to see!

5. I have 3 favorite lines from this piece:

working-on-a-computer-smiley-emoticonFrom page 4: “It is Al-Anon/Alateen policy to interpret Tradition Eleven to include the Internet, as well as all forms of evolving public media.”

From page 9 (of the hardcopy booklet from 2000): “First make it fun & they will come!”

From page 39: “Remember to communicate with the various service levels about successes—and even ‘flops’.”

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